
Identity Crisis
My daughter Hayley runs a branding, social media, and marketing business. She often attends educational and networking events and recently invited me to join her at an event in Boston. I was less than enthused but looked at it as a nice way to spend a whole Saturday with her, not shopping, and not managing the kiddos…might learn something valuable for my nursing company, might learn something about how to promote my raincoat…ok, so what will I wear? When I told Hayley I was going to wear ripped jeans and a blazer, she said that’s what she was going to wear, so I needed a plan B…something casual but classy, understated but edgy.
A pleated black skirt with the sheer lace bottom was a good start, topped with a sleeveless white turtleneck. Casual enough, yet classy. Now, how to give this an urban vibe, suitable for an afternoon with other bloggers? Frye boots! Definitely a look I would not wear to work. 😉
Now is a good time to explain the ‘identity crisis’…here I was at an event with a group of women mostly younger than me. Friendly millennials asking me, “What do you do?” On a daily basis, I am the manager of a major nursing company than spans four states – but on this day Hayley suggested I lead with my new business as a raincoat designer. Oh, and add this – I’m also with my daughter, so the main role that comes to my mind: “I’m Hayley’s mother.” Honestly, it was the oddest feeling – I didn’t know who the hell I was!
Oh, but I knew who the hell I was wearing! Rag and Bone skirt, jacket by Zadig and Voltaire, a recent Revolve find…it’s a French brand that’s both classic and edgy – see the little pin on my lapel? That’s a skull, and it came with the jacket. How cute is that?
Here’s the mother/daughter duo – Hayley looking adorable in her ripped jeans, sequin top, and blush leather jacket. Much to my surprise, the event was inspiring and informative…my head was spinning with ideas and I took so many notes that I literally ran out of paper. And best of all, it was a wonderful day with my daughter, relating to each other in a ‘grownup’ way.
Sometimes it’s good to leave your comfort zone. While I did feel awkward about my ‘identity’, it was a fun change of pace and I left with new ideas about marketing strategies and branding details that truly make a difference. Thank you Hayley!
For a peek at Hayley’s business, click here. 🙂
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3 Comments
YAY! It was great, I’m bringing you to more events!
Love that you got to spend the day with you daughter and also got some new ideas for your latest venture (the Candy Costas raincoat)! Your outfit was edgy and the boots were superb!
Thank you Lori!